Addidas and Reggie Bush know how to advertise.

Reggie Bush got some extra headlines this week for the $10,000 fine levied on him by the NFL for wearing Addidas cleats in last weeks pre season game.Just goes to show that Addidas may have figured out what The Golden Palace casino learned a long time ago. A different way to advertise.

The NFL only allows players to wear Nike or Reebok shoes during games. So how is another shoe company supposed to make good on endorsements it has with football players? Simple, have them wear your shoes and pay the fine.

Basically Addidas just paid $10,000 for a whole lot of publicity.

Thursday, August 17th, 2006

Tags: , , , , , , ,

Leave a Reply